One of the things that Google measures when users visit a website is the length of time that they stay on the platform. Therefore, think about the impact you can make by including a video on your website. An explainer video is not only affordable, it has also been proven to be an effective tool when it comes to profitability and growth. As a result, an explainer video is considered to be a superior way in which to promote a product or service. Not only does the video increase conversion rates, it also increases sales.
Survey Results
According to one survey, approximately 85% of people are more likely to purchase an item or service after they watch an explainer video about it. This type of video enables the owner of a company to check the number of visitors to his or her site by recording the views as well.
That is why this type of video production in Brisbane is well recognised. Because text can be interpreted from varying angles, an explainer video can be used to clarify the use and benefits of a company’s products and services.
Better Engagement
When you partner with the right video production company, an explainer video can be used to fully answer the questions of your potential customers. In addition, because the viewer engages with the video, it also helps the business owner to better engage with his or her customers in return.
In order to generate interest in your product or service, you need to use videos or images to extend your reach. In fact, according to one research study, approximately 70% of online users watch videos. Therefore, if you want to see better search results, you need to partner with a video production company. By taking this approach, you not only will get instant recognition online, you will also get the immediate attention of the viewer.
Word-of-Mouth Advertising
An explainer video supports retention as well. Scientists have determined that the average person retains about 10% of what they hear. However, they remember approximately 50% of what they see. As a result, an explainer video also increases word-of-mouth advertising. If you want to continue to attract customers and prospects, this is the way to do it. For example, if a customer is enthusiastic about your product, he or she will also share your video on social media.
Capture Your Customers’ Attention – Expand Your Reach
If you want to enhance your sales pitch for your product or service, you can realise this goal through the use of an explainer video. Again, the key that opens this door is engagement. When a customer feels engaged, he or she will usually pay full attention to what you are featuring. Therefore, if you want to capture someone’s attention, you need to feature a video that explains your products or services.