Building Your Facebook Marketing Strategy


Online marketing is not a fully known chartered voyage for everyone. With different innovations being rolled out online, one can only learn as they go experience it themselves. Luckily, some people who had their hands on online marketing first have so graciously left us tips and tricks on how to build an effective and efficient Facebook marketing strategy.

Having an effective marketing strategy on Facebook is essential since online marketing is not something you just do out of a whim. You may want to search for social media marketing companies for small businesses that have the knowledge and experience to craft a highly customized plan.

Since news and opinions travel fast online, you have to make sure that every move you make will generate good and positive feedback. You have to build a solid brand and your posts should have a consistent feel into it. Thus, a carefully thought out plan is a must.

Set Your Marketing Goals

Before you come up with a strategy, you have to know first what you are aiming for in the first place. Define your targets and goals. There are four common goals why businesses do online marketing on Facebook: to create brand awareness, to generate leads, to give customer service, and to drive traffic to your page. Creating brand awareness is a good start to reach out to your target audience. If they know what your brand is and what you offer, the power of recall will do its job.

Aside from creating brand awareness, you can also generate leads and reach out specifically to your target audience. You can turn these leads to sales when you use Facebook as a platform to interact with them. Since a lot of people go online to ask questions and troubleshoot, customer service is easier with Facebook. Your customers can instantly ask queries and raise concerns with you. Lastly, you can also use Facebook to drive traffic to your website. You can connect your Facebook Page or Ad with your website through links.

Find Out Who Your Audience Is

Once you set your goals, you can begin crafting your marketing strategy. A good starting point is to know you are talking to on Facebook. If you are aware who your audience is, you can tailor fit your Ads and Pages so it will be more relatable and effective. There are different ways on how to find out the profile of your audience. With Facebook Insights, you can find out the demographic information of your fans or followers. Simply link Insights at the top of your Facebook Page.

Google Analytics can also give you valuable data regarding people who visits your website. You can log into Google Analytics and check out the Audience menu, click Interests, and then Overview. You can also narrow down the information you need to know your visitors’ interests. You can also opt to do it the old-fashioned way by running a survey and posting the link to it on your Facebook Page or website.

Build Your Brand Personality and Voice Online

Now, it’s time to put the information you gathered into good use. Use said information to determine the content, style, and voice of your messages. This will establish your brand voice in the online world. Aside from your audience’s personality, you should also take into consideration your brand personality offline, the industry you are in, and the products or services you offer.

Three messaging and tone variations that you can consider are serious or formal, casual or informal, and humorous. For instance, you cannot use a too serious tone and message content if you offer toys for young kids. Having the right voice and persona also help to make your message more relatable and effective.

Determine Which Kind of Post To Create

There are three types of Facebook posts that you can utilize. First is the usual text post. Text posts are versatile since you can indicate anything there and you can also put links different websites to it. Next are image posts which is more visually appealing than texts.

Capitalize on how images can be powerful senders of messages especially if your brand or products can be effectively sold visually. Third kind of post is the video. It combines the visual aesthetic of the image and the flexibility of texts. Make sure that your video is not short enough to leave your audience confused and not long to bore them out.

Whatever method you choose and however you want to establish it, the things to always consider are consistency in your brand voice and your audience’s demographic information.

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