How to Recession Proof Your Business


For those running a business of almost any kind, the broader economic environment is something that needs to be constantly monitored. This is for no more complex a reason than the fact that what happens in the broader economic scene is sure to have a bearing on what happens to you (if it does not affect you directly). For small businesses and large ones, online and off, economic recessions are something to look out for or, preferably, predict.

Unfortunately, pulling that off is something much easier said than done. Just consider the infamous recession of 2008. Almost nobody apart from those intimately involved in finance at the very highest level saw that coming, but nearly everyone one was (very adversely) affected by it. And recessions are certainly no joke. Everybody engaging in economic activity of any kind is sure to be affected by them, and that includes those working for companies as well as those running them.

Accordingly, one of the best practices to tackle the effects of economic recessions is to make sure your business is recession proof. Doing this is something of a preemptive measure which will ensure that your business is shored up for the worst, whether you expect the worst to imminently arrive or not.

Economy Proof

Planning for the worst is not the same thing as expecting the worst. In fact, planning for the worst is simply good business sense regardless of what the economic headlines are saying. Recessions rarely pop completely out of nowhere, but the business that have contingency plans in place to protect profits will always fair better than those which scramble to do what they can only when the news seems to be heralding disaster.

What you should aim to do with your business is to make it economy proof. This term, however, can be a bit misleading. No business can really be 100% economy proof, but many can certainly be a lot more economy proof than they currently are. You do not only owe this duty to yourself and your business. There are the employees that depend on you for their livelihood to consider as well. Luckily, doing what you can to protect your business’s success often amounts to the same thing as protecting your employees. When you fail, they fail too.

Tips for Recession Proofing a Business

So, what can you do to recession proof your business and give it the best chance of recession survival? Here follows some tips to get started with:

Ensure Your Record Keeping is Up to Scratch

It might seem like a lot of profitless bureaucracy but keeping detailed and up-to-date records is the only way tom forecast economic growth. And this data is essential if you are to prepare for a recession.

Turn to Useful Third-Party Services

Such services include things like invoice factoring and long-term loans. Salt Lake invoice factoring company FastFACTR says that invoice factoring in particular can see you through short term cash flow issues, allowing you to keep the reserve of capital which can make all the difference to whether your company survives or not.

Forecast Cash Flow

And that means in both the short and long term. Having an idea what your cash flow will look like round the next bend in your business journey will allow you to more effectively put preparations in place when you have concluded that there will also be economic hardship round that bend too.

Recessions can be disastrous, and all guarantees go out the window when they are bad enough. Nevertheless, proper preparation, well in advance, is undoubtedly your best bet for survival.

Infographic created by Clover, a payment processing company

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