Generating brand awareness and rewarding brand loyalty is critical for customer acquisition and retention. Australian marketers spend over $1.34 billion in a year on promotional products as they are affordable and measurable means that deliver results.
According to APPA, 76% of people who received a promotional product recalled the brand advertised on the product, and close to 50% of people used these products daily. You can visit website of vendors that specialise in printing on drink bottles to create a customised line for your brand.
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Benefits of Using Drink Bottles for Business Promotion
- You can customise drink bottles in different shapes, colour, and sizes. You could experiment with varying options of the cap to differentiate your brand in the market.
- They are an affordable advertising strategy.
- Drink bottles continue to influence the audience long after the campaign ends as these products are reusable and durable.
Types of Drink Bottles You Can Use for Business Promotion
Aluminium Bottles
Custom printed aluminium bottles are a great promotional product to get your brand out there in public. It is a sleek and stylish option among office-goers and a lightweight, durable option for outdoor enthusiasts. You could go for a screw-off cap design or push-button cap.
From a logistic perspective, these bottles are easier to package and transport than glass or plastic. Aluminium bottles are also an eco-friendlier option than other materials, making them a popular choice among marketers for drink bottles.
Glass Bottles
One of the prime features of glass bottles is that you can customise them in various ways in terms of size, colour, and design. You could use them as drink bottles, mason jars, add a screw-off cap or make provisions for a reusable straw.
You could have glass bottles representing the different colours of your brand, or you could offer them with silicone sleeves, adding a touch of sophistication to your promotional product.
Stainless Steel Bottles
Stainless steel bottles are a durable, environmentally friendly option that can alleviate your branding measures with class. Stainless steel will not rust. It is easy to use and clean and can be customised with different shapes, sizes, and colours to suit your brand requirement.
As these bottles can be used for both hot and cold beverages, it increases the product’s capability to reach a broader audience base. Check out custom product printing vendors to know more about stainless steel bottles.
Plastic Bottles
If you are looking for cost-effective options that are highly customisable and can be easily transported, plastic bottles would be ideal. One can reuse these bottles. They are resilient to rough use, and depending on the type of plastic used, they can also be recyclable. If you are giving out promotional drink bottles at trade shows or conferences, go ahead with plastic bottles.
Drink bottles are an affordable form of advertising. People use these bottles regularly. There are a variety of environmentally friendly options available that can be customised according to your brand story. Check out a custom printing promotional drink bottle vendor to get started with campaigns that have a long-lasting impact on the audience.