When it begins, it is so difficult to understand the integral role that packaging must play in the marketing and sale of your product. In a nutshell, this is one of the most important decisions you will have to make. There is a universe of suppliers of packaging, materials and even rules. To avoid overload, it is easy to move if you do it step by step. This process is like any other component in product development. They need to know what packaging factors will influence the success of their product, or failure.
Here are five vital things you need to know when you start your trip that packs your product for sale.
- You do not have any product without packaging.
Think of fries and eggs, for example. How can they be sold without damage and without damage? You must be able to transport the product from point A to point B. A package is what makes it possible. Even if your product is not fragile, it can not fall into the hands of buyers in a worn shop condition. Consumers will NEVER buy it.
I wonder how the packaging develops. In many cases there would be no product without packaging. Take something simple like toothpaste. Whether in a tube or in a pump, the bag plays an important role in the operation of this product. It is so common that many people never stop considering this fact: where would the toothpaste be without packaging?
Then ask yourself the following questions: Does your invention need a package that is part of the actual product? Or will the packaging be a more protective device to transport the product?
Whatever the answer, it is time to think about how the packaging will affect both delivery and commercialization.
- The package may cost more than inside.
The golden rule is that the package must have an average of 8-10% of the total cost. 10% of every dollar spent on retail sales is directly related to packaging. But this cost can vary a lot when packing a product. The cost ratio is lower with higher prices for items and higher with products, as well as with products in which packaging is a larger component than the product itself.
Let’s talk about french fries again. Packaging is a much higher cost in an article of this type. You have several chips and a bag, but do not forget that in addition to the bag there is a cardboard box in which the chipbags are kept. This is one of the hidden costs that many people overlook.
So think not only about the primary packaging (which will be treated in retail), but also any other packaging material you need to transport, ship or transfer your product to its final destination, not damaged, not damaged and not Faked and arriving in perfect condition.
- Your package must sell the product, not just protect it.
The average consumer spends only 2.6 seconds to decide whether to pick up their product or not. In this way, your packaging is better directed to the right audience with the right message. Just walk around any store that sells your similar products. Exceptional competition? You make a bet!
And this is just the beginning. Who will buy your product? You know Do you know what languages, colors, designs and packaging materials are suitable for your target demographic? You can make or break it if your product is sold or not. Ask yourself who I want to buy my product and what packaging attributes they will like.
- Most suppliers of packaging materials require orders in large quantities.
It is difficult to find a supplier for small quantities. The double sword is that you do not have large orders at the beginning of the job. The number one question I ask is how to find a supplier for small quantities. In many cases this can be a problem, but it is impossible.
I know you have this exotic design concept in your head, which simply goes to WOW in retail. The reality is that, in many cases, you will have to start with stock items that you can customize. As you receive more orders or you can place orders in large quantities, you can update your Packaging projects.
Do not be discouraged. The world of stock design has come a long way with innovative projects and materials. With a little innovation and creativity, you can get this prestigious look in your initial pocket.
- Packaging trends and innovations can affect whether your product will ever appear on store shelves.
In January of each year, I write an article about where, in my opinion, the packaging industry meets during the year. This covers not only the latest packaging trends and innovations, but also the external factors that can stimulate retail. Many influences may be beyond your control. The secret is to know what will be the “problem” of the future or what you can imagine as “must have” in the packaging supplies near me of your product.